1. Brand Promotion:

• - Develop and implement brand promotion strategies to enhance brand visibility and market presence.
• - Collaborate with the creative team to design and execute marketing campaigns across various channels.
• - Monitor brand performance and make data-driven recommendations to improve brand equity.

2. BTL Activation & Event Planning:

• - Plan and execute BTL activation campaigns, including roadshows, in-store promotions, and other on-ground activities.
• - Coordinate and manage marketing events such as product launches, exhibitions, and community outreach programs.
• - Liaise with vendors, event organizers, and internal teams to ensure seamless event execution and maximum impact.

3. Lead Generation Campaigns:

• - Design and execute lead generation campaigns to attract potential customers and drive sales.
• - Monitor campaign performance, track lead conversion rates, and optimize strategies to maximize results.
• - Collaborate with the sales team to align lead generation efforts with sales objectives.

4. Corporate Tie-ups & Business Development Activities:

• - Identify and pursue potential corporate partnerships to expand the company’s business network.
• - Develop and maintain relationships with key stakeholders in partner organizations.
• - Support business development initiatives by identifying new opportunities and negotiating partnership agreements.

5.. Budget Planning & ROI Management:

• - Assist in the development of marketing budgets, ensuring alignment with overall business goals.
• - Track and manage marketing expenditures, ensuring cost-effectiveness and high ROI.
• - Analyze the financial performance of marketing activities and provide insights for future planning.

6. Reporting & Coordination:

• - Prepare regular reports on the performance of marketing campaigns, BTL activations, and lead generation efforts.
• - Coordinate with cross-functional teams, including sales, product development, and external agencies, to ensure the successful execution of marketing initiatives.
• - Maintain open communication with the marketing manager and other stakeholders to keep everyone informed of progress and results.

• - Bachelor’s degree in Marketing, Business, or a related field.
• - 1-3 years of experience in marketing, with a focus on brand promotion, event planning, and lead generation.
• - Strong understanding of BTL activation strategies and event management.
• - Excellent communication, negotiation, and project management skills.
• - Ability to analyze data and make informed decisions to optimize marketing efforts.
• - Proficiency in Microsoft Office Suite and marketing tools (e.g., CRM, analytics platforms).
• - Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

• - Competitive salary and benefits package.
• - Opportunities for career growth and professional development.
• - A collaborative and dynamic work environment.
• - The chance to work on exciting and impactful marketing projects.